Panel Offers Owner Perspectives

Panel Offers Owner Perspectives

January 11, 2017

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A panel of experienced owner’s representatives, including DMA’s Charles Porter, shared their perspectives on successful strategies for winning project opportunities at the January 11 program for SMPS Chicago, the Society for Marketing Professional Services. Melissa Heiter, of ICON Venue Group, moderated the discussion, which also featured panelists Tina Millan of WSP | PB, Mike O’Keefe of Navigant, and Meredith O’Connor of JLL.

Because owner’s representatives typically guide the process of selecting architects, engineers, and contractors for commercial real estate projects, the SMPS program drew high interest from marketing and business development professionals in design and construction. Panelists addressed questions about the qualities of winning RFQ and RFP responses, the role of fees and interviews, and the use of collateral materials and social media. O’Connor described social media as an important expression of a company’s brand. Porter noted he uses Twitter and LinkedIn to share and find information of professional interest and is currently posting pictures of progress on Chicago’s new flagship Apple store, designed by Sir Norman Foster and located directly across Michigan Avenue from DMA’s offices in the Wrigley Building.